2021-2024
Genesis Motor Europe
Service design
Brand integration
Stakeholder Alignment
design system
Creative direction
Resource planning
Team mentorship
Rapid prototyping
I creative directed the pitch-winning team and served as the Lead UI Designer for the Genesis project, where we reimagined how people explore and discover vehicles online. The challenge was clear: customers weren’t seeing the full lineup at a glance, and model pages felt fragmented and hard to navigate. So we set out to design a premium, user-first experience that makes browsing the entire range feel intuitive and enjoyable.
Our new single-page showrooms and line-up first model menu led to:
20%
more time spent on model pages
31%
increase in leads through test drive CTAs
18%
decrease in drop-offs during model menu visits
Our redesign of the test drive funnel led to:
20%
faster bookings
48%
increase in leads
